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Logical step to ensure smoother day at the races
July 2005
RACING may be the sport of Kings – and Queens – but it has to move with the times.
For generations, ticket orders at York Racecourse were taken in a laborious fashion using ink and paper. Now the process is galloping into a new era.
A Leeds software company, Logical Minds, has created a computer-based system which ensure the ticketing system performs like a thoroughbred.
The racecourse, which recently hosted Royal Ascot, turned to Logical Minds because bosses found the old paper-based ticketing system restrictive.
Logical Minds’ managing director David Weaver said York now had “one of the most customer-focused ticketing systems in the country”.
Every racecourse ticket is personalised with the customer’s name and reference number.
Tickets are printed off in order to allow quick identification and dispatch.
As the racecourse experiences regular surges in ticket demands, the system also ensures that thousands of tickets can be printed off in a matter of hours rather than days.
The system can also keep a databank of customer purchases, allowing management to analyse whether promotional offers have paid off.
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