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"Logical Mind's solution works extremely efficiently and is proving to be an invaluable element of our sales success."
News
Read a Sample of What's Been Published
Why do businesses look to replace existing systems that already run their key processes?
February 2006
Well, there are many reasons, but the most likely is that the business has progressed over time and though the process remains important, their systems are no longer efficient.
Businesses tend to look for a software package already designed to meet the requirement e.g. a CRM system, with the view that this will be the simplest approach, however often the business would be better served by;
1. Understanding why the process is inefficient
2. Understanding and documenting what the business is trying to achieve
3. Approving these objectives with all key stakeholders
4. Only then, passing them to recommended suppliers and only accepting a solution which fits their business.
Successful organisations rely on business processes which differentiate them from the competition, so in the end it is likely that the ‘right’ solution will be a combination of implementing your previously proven methods into a bespoke solution and not a complete off-the-shelf package.
Remember, Randy Heffner, vice president and research leader at Giga Information Group, states “the best you can do with a package implementation is to achieve parity with your rivals”.
Since 2003, Yorkshire software company Logical Minds have been helping business generate more sales, better conversions and tighter internal processes. By creating solutions that answer specific needs, they have consistently delivered real business benefits to their clients.