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"Logical Mind's solution works extremely efficiently and is proving to be an invaluable element of our sales success."
News
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Winning ticket for York races
September 2005
A sophisticated software-based ticketing system, developed by Leeds software specialist, Logical Minds Ltd, has helped York Racecourse to achieve a record season this year, according to Racecourse head of marketing and sponsorship, James Brennan.
Restricted by a pre-order paper-based ticketing system, the racecourse, which has just hosted Royal Ascot 2005, turned to Logical Minds.
Logical’s director, David Weaver, said: “By doing away with the old system and developing a software solution tailored specifically to the needs of York Racecourse we have ensured that it now has one of the most sophisticated, customer-focused ticketing systems in the country.”
Visitors are now able to order online or over the telephone, with a new QuickAddress system helping staff to accurately identify the customer’s address through post code and house number details. Order processing is also carried out on the system, ensuring that standard and discounted ticket prices are applied consistently.
As the racecourse experiences regular surges in ticket demands, the system also ensures that hundreds of tickets can be printed off in a matter of minutes rather than hours.
“We are very impressed with the system,” said York Racecourse’s James Brennan. “Logical Minds’ commitment to supporting York Racecourse has proven them to be reliable and professional company to work with.”
Contact Logical Minds on 0113 236 1199 or visit www.logicalminds.co.uk.
Since 2003, Yorkshire software company Logical Minds have been helping business generate more sales, better conversions and tighter internal processes. By creating solutions that answer specific needs, they have consistently delivered real business benefits to their clients.
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